Together with GoPidge, we created a streamlined platform that's built for clarity and momentum - giving investors speed and startups a standout first impression.
SERVICES
Responsive Product Design - Strategy - UX/UI Design - Design systems - Responsive website
INDUSTRIES
Investment Tech - Marketing Tech - Startup Ecosystems
CUSTOMER
(The brief)
GoPidge needed a platform that made sourcing, evaluating, and tracking deals feel less like a mess of PDFs, pitch decks, social profiles and data, and more like a well-oiled machine.
(the process)
what we did
We partnered with GoPidge to design the investor-facing platform from strategy through to execution:
Conducted stakeholder and analyst interviews across Citi, NatWest, J.P. Morgan, and Prosper to inform the product’s structure
Defined the core UX flows and product vision based on real investor workflows and decision-making patterns
Create a scalable design system from seamless implementation across web and mobile
Designed each feature — from qualified deal pages to messaging and investor/startup profiles
Streamlined the startup profile and data room experience to reduce friction and drive engagement
Built a working MVP, ready for user testing
Created a fully-responsive website for desktop and mobile
(the outcome)
3X
Engagement that matters
Investors reported a 3x increase in engagement with deals on GoPidge.VC compared to other digital channels.
30%
Time-saving design
Streamlined deal structure and UI reduced analyst review by 30% - saving over 400 hours per year
80%
Centralised Trust
80% of investor users said they felt more confident in a startup after reviewing its Data Room on GoPidge.VC
early stage users included:
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