Hero image

SENIOR UX/UI PRODUCT DESIGNER & DEVELOPER

LONDON

Websites, products and platforms built to perform. Designed to be remembered.

Hero image

SENIOR UX/UI PRODUCT DESIGNER & DEVELOPER

LONDON

Websites, products and platforms built to perform. Designed to be remembered.

Hero image

SENIOR UX/UI PRODUCT DESIGNER & DEVELOPER

LONDON

Websites, products and platforms built to perform. Designed to be remembered.

Hi, I'm Tomi.

Designer, dev, and founder. Currently working with the world's largest insurance marketplace.

I design and build end to end. One person, from strategy through to live product. For enterprise clients, startups, and everyone in between.

Available for select collaborations

ABOUT

Good design solves
real problems.

I've spent years working with large, complex organisations across financial services, healthcare, government and sports, helping them reach more people, land bigger outcomes, and build digital products their users love.

I believe great UX and UI, whether digital or physical, is one of the most powerful tools for solving real-world problems. Not decoration. Not trend-chasing. Design that works.

Through The Wealth (Tomi) Co. I take on design and development work with organisations that want results. Through Smiling Bard, my own startup, I've conceptualised, designed and shipped an app that helps teachers dramatically cut the time they spend on admin. Both built on the same principle: design that creates real, lasting value.

I take on collaborations where the ambition is real and the work can make a genuine difference.

Disciplines

UX/UI product design & dev

Web design & dev

Interaction design

Motion & animation

Creative direction

Fashion & homewares

Sectors

Insurance

Healthcare tech

Fintech

Investment tech

RESULTS, NOT PROMISES

3M+

Yearly users served across products I've designed and built.

160%

Increase in navigational clickthroughs on a single UX redesign.

020+

Products I've shipped including strategy, design and dev, all end to end.

50%

Reduction in support enquiries after shipping a self-serve knowledge base for an NHS product.

TRUSTED BY

FIFA

NHS

Government of Canada

A global insurance marketplace

Tomi - Japanese for wealth. Lasting, scalable design wealth.

WHAT MY CUSTOMERS HAVE SAID

"Tomi's navigation redesign was so well received internally that it secured us a six-figure budget to redesign the entire website."

Mark

Senior Digital Manager, Insurance

"Tomi's navigation redesign was so well received internally that it secured us a six-figure budget to redesign the entire website."

Mark

Senior Digital Manager, Insurance

"Insurance isn't exactly thrilling, but Tomi created so much excitement around our website that we couldn't help but agree with everything he did."

Rachel

Comms Director, Insurance

"Insurance isn't exactly thrilling, but Tomi created so much excitement around our website that we couldn't help but agree with everything he did."

Rachel

Comms Director, Insurance

"Insurance isn't exactly thrilling, but Tomi created so much excitement around our website that we couldn't help but agree with everything he did."

Rachel

Comms Director, Insurance

"The most precise and detailed designs and documentation I've ever worked with. It made our whole dev process faster and cleaner — and the designs themselves were something else entirely."

Duncan

Development Lead, Technology partner

HOW I WORK

A one-man agency.

One person. Full accountability. Boutique-agency craft meets consultancy-level rigour.

DAY RATE

Need a senior pair of hands without a fixed commitment? I plug into your team, your standups, your workflow. Billed by the day.

FIXED-SCOPE PROJECT (MOST COMMON)

Know what you need built? I'll come back with a structured plan, a clear timeline, and a fixed price. You know exactly what you're getting and when.

EMBEDDED CONTRACT

Want someone who feels like part of the team without the overhead of a full-time hire? I work inside your team for a set period, attend your standups, and deliver like a senior hire.

JOURNAL

@itstomib - the Wealth Design Co.

CONTACT

Let's build the future. Together.

Tell me about your project and I'll come back with a proposal that actually shows you what working together could look like. No generic pitch decks, no fluff.

Based in London — with full UK and EU capabilities.

© 2026 The Wealth Design Co. All rights reserved.