Hi, I'm Tomi.
Designer, dev, and founder. Currently working with the world's largest insurance marketplace.
I use design and technology to help organisations hit their objectives and build things that people fall in love with using.
Available for select collaborations
ABOUT
Good design solves
real problems.
I'm Tomi. I've spent years working with large, complex organisations across financial services, healthcare, government and sports, helping them reach more people, land bigger outcomes, and build digital products their users love.
I believe great UX and UI, whether digital or physical, is one of the most powerful tools for solving real-world problems. Not decoration. Not trend-chasing. Design that works.
Through The Wealth (Tomi) Co. I take on design and development work with organisations that want results. Through Smiling Bard, my own startup, I've conceptualised, designed and shipped an app that helps teachers dramatically cut the time they spend on admin. Both built on the same principle: design that creates real, lasting value.
I take on collaborations where the ambition is real and the work can make a genuine difference.
Disciplines
UX/UI product design & dev
Web design & dev
Interaction design
Motion & animation
Creative direction
Fashion & homewares
Sectors
Insurance
Healthcare tech
Fintech
Investment tech
BY THE NUMBERS
3M+
Yearly users served across products I've designed and built.
160%
Increase in navigational clickthroughs on a single UX redesign.
0→20+
Products I've shipped including strategy, design and dev, all end to end.
50%
Reduction in support enquiries after shipping a self-serve knowledge base for an NHS product.
TRUSTED BY
FIFA
NHS
Government of Canada
A global insurance marketplace +
富
Tomi - Japanese for wealth. Lasting, scalable design wealth.
SELECTED WORK
WHAT THE PEOPLE SAY
"The most precise and detailed designs and documentation I've ever worked with. It made our whole dev process faster and cleaner — and the designs themselves were something else entirely."
Duncan
Development Lead, Technology partner
HOW I WORK
A one-man agency.
One person. Full accountability. Boutique-agency craft meets consultancy-level rigour.
DAY RATE
Flexible, ongoing engagements billed by the day. Ideal for teams that need a senior pair of hands without the commitment of a fixed scope.
FIXED-SCOPE PROJECT (MOST COMMON)
I propose a structured delivery plan scoped in days, with a clear brief, timeline and outcome. You know exactly what you're getting and when.
EMBEDDED CONTRACT
Full-time for a set period. I work inside your team, attend your standups, and deliver like a senior hire — without the overhead of one.
JOURNAL
@itstomib - the Wealth Design Co.
CONTACT
Let's build the future. Together.
Tell me about your project and I'll come back with a proposal that actually shows you what working together could look like. No generic pitch decks, no fluff.
Based in London — with full UK and EU capabilities.