Openbox · Website Redesign · 2026
It's time for a site that earns the trust you've already built.
Openbox does exceptional work. The website doesn't yet say that. This is a proposal to close that gap and start winning work you weren't even pitching for.
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7 sec
Average time a visitor forms their first impression. Your positioning has to land before they've read a paragraph.
68%
Of B2B buyers say a company's website is the single most important factor in deciding whether to engage.
1st
Thing a prospect does after a warm intro: checks the site. That's when you're not in the room to explain yourself.
You're being misread at the moment it matters.
We spend the first call just explaining what Openbox actually is.
Kevin, Openbox
You look like a staffing agency.
The site leads with what you do, not what changes for the client. Someone landing cold reads "digital transformation consultancy" and moves on. They needed to feel the outcome.
The credibility is buried.
Tesco Bank. Lloyd's. NHS. Those names build instant trust — but they're not doing the heavy lifting early enough. Proof needs to lead, not trail behind the pitch.
The story stops short.
Openbox embeds, owns outcomes, and delivers. That's a genuinely differentiated model. The site doesn't say it — it says "we do digital," which every agency in Scotland also says.
Warm intros are doing all the work.
A referral sends someone to the site to validate, not to be sold. Right now the site creates doubt where there shouldn't be any. That's friction in a pipeline that should be frictionless.
Strategy first.
Then design and build.
1
FIRST
Discovery and creative direction
Stakeholder interviews with key internal teams and representative directory users across broker, managing agent, and coverholder audiences. We validate what the analytics are telling us, surface unmet needs, and establish a clear hierarchy of priorities before any design work begins.
THEN
Design, build launch
Design, prototyping, and testing run in a continuous sprint cycle. Approved work hands over to development immediately, keeping momentum and surfacing issues early rather than late.
→ Design and prototyping of search, filters, results, and listing detail — rebuilt around user intent and brought into the new design system
→ Iterative usability testing with real users completing real tasks throughout, not just at the end
→ Rolling handover to development as components are approved — no big bang, no bottlenecks
→ Each sprint closes with a review, a clear next step, and nothing left ambiguous
2
AFTER
Aftercare
A dedicated window post-launch to monitor live performance against the baseline data, catch anything that didn't survive contact with real users, and make targeted refinements quickly. This protects the investment and closes the gap between designed intent and live reality.
3
The pipeline shouldn't depend on your presence.
Right now Openbox converts because Kevin and Laura are the best in a room. The website doesn't help — it just doesn't hurt badly enough to notice. The risk is quiet: the warm intro that checks the site and doesn't reply, the shortlist you're dropped from, the credibility gap that adds two calls to every new relationship.
A site that works closes those gaps before you know they exist. It validates the referral, reinforces the pitch, and gives prospective clients something to send internally when they're making the case for you.
Warm intros convert faster
When the site validates rather than creates doubt, every referral starts from a stronger position. Less explaining. Shorter cycles.
The right clients find you
Clear positioning means the wrong enquiries self-select out and the right ones understand your value before the first call.
Proof that travels without you
Structured case studies become internal sell tools — something a champion inside a prospect can forward before a budget conversation.
The full roadmap, designed from day one
You get Figma designs for V1, V2, and V3 upfront. Each phase is ready to build when the time is right — no redesign, no restart.
The foundation we build today unlocks everything that follows.
Here's what you walk away with.
Fixed scope. Everything listed above is included. No hourly billing, no surprise invoices.
A live fully responsive website
Website messaing
Design system and creative
Analytics setup
V1, V2, and V3 designs
Two rounds of revision per sprint
6 months post-launch maintenance
Let's build a site that earns its keep every day.
£5,250
Fixed price.
