PROPOSAL

WEBSITE REDESIGN

Your work speaks for itself.

Now it's time for a website redesign that shows people what Openbox actually is. Not a staffing company, not another faceless consultancy, but the team customers trust to get things done.

PROPOSAL

WEBSITE REDESIGN

Your work speaks for itself.

Now it's time for a website redesign that shows people what Openbox actually is. Not a staffing company, not another faceless consultancy, but the team customers trust to get things done.

PROPOSAL

WEBSITE REDESIGN

Your work speaks for itself.

Now it's time for a website redesign that shows people what Openbox actually is. Not a staffing company, not another faceless consultancy, but the team customers trust to get things done.

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Overview

Problem

Approach

Proof

Investment

Next steps

Let's chat

PREPARED FOR

Laura and Kevin

COMPANY

Openbox

DATE

March 2026

THE PROBLEM

People look at your site and think you're something you're not.

You're the team that embedded at Tesco Bank and got trusted with outcomes, not just headcount. You've spent years inside Lloyd's building something real. Clients who work with you get it. But someone landing on your website for the first time? They'd think you're a staffing agency with a nice logo.

The copy talks about what you do, not what the client's problem is. The imagery doesn't hold anyone's attention. Kevin, you said it yourself: you spend the first few calls just explaining what Openbox actually is. That's the website's job, and right now it's not doing it.

LABEL

What the site says

A consultancy that brings customer and technology together. Generic, unclear, forgettable.

LABEL

What the site says

A consultancy that brings customer and technology together. Generic, unclear, forgettable.

LABEL

What you actually are

A delivery partner who embeds, owns outcomes and gets it done. Trusted with teams, not just headcount.

LABEL

What you actually are

A delivery partner who embeds, owns outcomes and gets it done. Trusted with teams, not just headcount.

LABEL

What needs to change

Lead with the client's problem. Show outcomes, not capabilities. Do the explaining so you don't have to on calls.

LABEL

What needs to change

Lead with the client's problem. Show outcomes, not capabilities. Do the explaining so you don't have to on calls.

CURRENT STATE

Here's what people see today.

A quick look at the current site and what stands out. These aren't criticisms for the sake of it. They're the gaps between what you are and what the site communicates.

Capability-led headline

Talks about what you do, not the problem the client has.

Generic value props

'Boost digital adoption' could be any consultancy in the market.

Logo wall does heavy lifting

Trust signals are there but the content around them doesn't back it up.

Capability-led headline

Talks about what you do, not the problem the client has.

Generic value props

'Boost digital adoption' could be any consultancy in the market.

Logo wall does heavy lifting

Trust signals are there but the content around them doesn't back it up.

"We want to be a strategic partner, but our prospects probably see us as delivery."

Kevin · Openbox

"We want to be a strategic partner, but our prospects probably see us as delivery."

Kevin · Openbox

"We want to be a strategic partner, but our prospects probably see us as delivery."

Kevin · Openbox

OBJECTIVES

What the new site needs to do.

Not a wishlist. These are the specific things the website needs to achieve, based on what came out of the discovery conversations with Kevin and Laura.

01

CLOSE THE PERCEPTION GAP

When someone lands on the site for the first time, they should understand within seconds that Openbox is a delivery partner that embeds and owns outcomes. Not a staffing agency. Not a body shop. The positioning has to do this work before a single call is booked.

02

LEAD WITH THE CLIENT'S PROBLEM(S)

The current site talks about what Openbox does. The new site needs to talk about what the client is struggling with. When a prospect reads it, the reaction should be 'these people understand my situation' not 'here's another list of services'.

02

LEAD WITH THE CLIENT'S PROBLEM(S)

03

SHOW THE WORK, PROVE THE CLAIMS

Bold positioning only works if it's backed up. The site needs to show real examples of delivery: the scale, the quality, the kind of clients. Case studies and proof points that make the credibility tangible rather than something you assert.

03

SHOW THE WORK, PROVE THE CLAIMS

04

BUILD THE FOUNDATIONS FOR LEAD GEN

You don't have the content capacity for a full lead generation machine right now, and that's fine. But the site needs to be built so that when you are ready, the structure, the CMS, the analytics, the SEO foundations are already in place.

04

BUILD THE FOUNDATIONS FOR LEAD GEN

THE APPROACH

Three clear sprints.

Same process I use on enterprise projects, scaled to move quickly. Each sprint has a clear deliverable you sign off before we move on. No surprises.

01 Positioning & messaging

What to say and how to say it

Turn discovery interviews into a clear direction. Write messaging that leads with client pain, not your services. Set the tone: confident, human, not corporate.

Deliverable: Messaging guide + content structure

~1 week

01 Positioning & messaging

What to say and how to say it

Turn discovery interviews into a clear direction. Write messaging that leads with client pain, not your services. Set the tone: confident, human, not corporate.

Deliverable: Messaging guide + content structure

~1 week

02 Wireframes & direction

How it works before how it looks

Page-level wireframes that nail the structure, layout and user flow. Creative direction that sets the visual territory: what feels right for Openbox without committing to full design yet. This is where we align on the feel before any pixel work starts.

Deliverable: Wireframes + creative direction deck

~1 week

02 Wireframes & direction

How it works before how it looks

Deliverable: Wireframes + creative direction deck

~1 week

03 Hi-fidelity design

What to say and how to say it

High-fidelity page designs built on the approved wireframes and direction. Real content, not lorem ipsum. Motion and interaction that keeps people engaged. A design system you can build on later.

Deliverable: Full page designs ready for build

~1.5 weeks

03 Hi-fidelity design

What to say and how to say it

High-fidelity page designs built on the approved wireframes and direction. Real content, not lorem ipsum. Motion and interaction that keeps people engaged. A design system you can build on later.

Deliverable: Full page designs ready for build

~1.5 weeks

04 Build & Launch

Live and working

A mobile-first, responsive build from approved designs. CMS so you can update content without calling me. Analytics set up so you can see what's working from day one. Basic SEO hygiene handled as part of the build.

Deliverable: Live responsive website + analytics

~1 .5 weeks

04 Build & Launch

Live and working

Deliverable: Live responsive website + analytics

~1 .5 weeks

DELIVERABLES

Everything that makes your site work.

The website is the vehicle. These are the parts that make it deliver. Each one exists because it solves a specific problem you have today or sets you up for where you want to be in 12 months.

OUTPUT

Live website

The thing that does the talking when you're not in the room. Fully responsive, built to the approved direction. Home, Services, About and Contact as a minimum. Fast, accessible, and doing the job of closing the perception gap from the first visit.

OUTPUT

Live website

OUTPUT

Website messaging

The words that turn a visitor into a prospect. Copy direction for every page, structured around what your clients are struggling with rather than what you offer. So people land on the site and think "they get it" instead of bouncing.

OUTPUT

Website messaging

OUTPUT

Design system

The visual foundation that keeps everything consistent as you grow. Colours, typography, components, page templates. Whether you're adding a case study next month or briefing a designer next year, the brand stays coherent.

OUTPUT

Design system

OUTPUT

CMS setup

Your independence from me. Edit text, swap images, add case studies or blog posts without touching code. When you land that Tesco Bank personalisation project and want to shout about it, you just log in and publish.

OUTPUT

CMS setup

OUTPUT

Analytics setup

The data that tells you if this is working. Who's visiting, where they're coming from, what they're looking at. So when you're ready to invest in lead gen, you're making decisions based on evidence, not guesswork. Basic SEO hygiene handled as part of the build.

OUTPUT

Analytics setup

INCLUDED

6 months support

Your safety net after launch. Content updates, minor tweaks, keeping things running. Fair usage applies, but the point is the site keeps delivering value from day one without you worrying about what happens if something needs changing.

INCLUDED

6 months support

PROOF

I've done this
before.

Regulated industries, complex stakeholders, high expectations. Every client is different. The standard isn't.

GLOBAL INSURANCE MARKETPLACE

Website redesign for the one of world's largest insurance providers.

Started as a UX review, grew into a full redesign. Embedded with the client team throughout. Every design decision backed by real data, not assumptions.

Full ux/ui redesign

Data-led decisions

Creative direction

Dev handover

SMILIMG BARD

Designed, built and shipped a product from scratch.

Solo project. UI, branding, API integration, launch. Proof that one person can take something from idea to live product.

UX/UI design

Product design

Product dev

Web design and dev

GOPIDGE STARTUP PASSPORT

Design Lead on a two-sided investment platform.

Led a designer and two developers from brief to validated MVP in 8 weeks. Research, design system, prototyping and dev handover. 80% of users said it felt more trustworthy than traditional profiles.

UX/UI design

Product design

Team management

0-1 product delivery

"Boutique agency craft. Consultancy-level rigour."

Tomi · How I work

"Boutique agency craft. Consultancy-level rigour."

Tomi · How I work

"Boutique agency craft. Consultancy-level rigour."

Tomi · How I work

INVESTMENT

What you're walking away with.

Fixed scope. Everything listed above is included. No hourly billing, no surprise invoices.

Discovery synthesis and positioning strategy

Messaging framework and content structure for the site

Visual design direction and reusable design system

All L1 pages (~8) with templated sub-pages (ex. Services > Tech/engineering) and CMS templates

Interactive proposal template (s/m/l)

Responsive development with CMS

Two rounds of revision per sprint

6 months post-launch maintenance and publishing

TOTAL

£8,000

Fixed scope ~ 5 weeks

Payment: 50% to kick off, 50% on delivery. Phased invoicing available. Hosting is separate and runs around £20/month via Framer.

Let's build the future. Together.

If this feels right, we lock in a start date. One quick call to align on anything outstanding and we're off.

Let's book our kickoff call →

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